William (Bill) Mountcastle, MPA

Bill is the founder and president of Health Giving, and is an expert in healthcare capital campaign planning with more than two decades of experience. He most recently served as senior associate vice president of development at The Ohio State University, where he was chief development officer for the University’s Wexner Medical Center and seven health science colleges. He helped design and lead quiet phase activities for Ohio State's But for Ohio State capital campaign with a $2.5 billion goal.

Prior to joining Ohio State, Bill was vice president of institutional relations and development at University Hospitals Health System in Cleveland, Ohio. In this role, he was also the principal campaign manager for the $1 billion Discover the Difference: The Campaign for University Hospitals, the capital campaign in support of the most comprehensive expansion in the health system’s history. 

Bill previously had a successful career at The Cleveland Clinic Foundation where he helped design and lead the pre-public planning phase of the Clinic's Today’s Innovations Tomorrow’s Healthcare campaign to raise $1.25 billion, at that time one of the largest campaigns of any not-for-profit academic medical center in the country. He recently wrote the chapter on healthcare capital campaigns for the Association for Healthcare Philanthropy’s published book, Redefining Healthcare Philanthropy.


Diane Larusso

Diane Larusso is a Senior Consultant with Health Giving, responsible for maintaining and supporting client relationships, driving new business efforts, and developing strategies to advance Health Giving's breadth and depth in the health philanthropy realm.

With more than 17 years’ experience in nonprofit development roles, Diane has led or participated in the full scope of fundraising activities, from assessment, campaign planning, and message positioning to data administration, program development, event production, and direct appeals. Her tactical style results in comprehensive, donor-focused plans that aim to accomplish specific and measurable goals. A talented writer and storyteller, Diane crafts meaningful communications for use in a wide range of platforms, including speeches, grants, program plans, impact reports, and social media. Her time in advancement offices—both well-staffed and as a one-woman operation—has given her a thorough understanding of the foundation and functions necessary to produce successful philanthropic results.

Diane held leadership roles at several health- or healthcare-focused organizations, including The Ohio State University Wexner Medical Center and Ohio State's Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute, where she served as Director of Development, Community Partners & Events; Columbus Speech & Hearing Center serving as Director of Development; and the American Red Cross of Greater Columbus as Assistant Director of Financial Development. Diane is a graduate of The Ohio State University with a B.A. in English Literature and is a member of the Association for Healthcare Philanthropy.


Jennifer Elizabeth Wood

Jennifer Wood is a senior consultant with Health Giving. 

She is a seasoned major gifts and campaign fundraiser and her significant tenure in the non-profit environment has given her a thorough understanding of the client support required to produce healthy philanthropic results.

Most recently, Jennifer served as Director of Development and Major Gifts at Columbus Speech & Hearing Center, and previously held posts at CASA of Franklin County and The Childhood League Center.  A central Ohio non-profit veteran, Jennifer has also worked for the Ohio Historical Society, Columbus School for Girls, and a seven-year stint as Promotions Manager for PBS.

An experienced creative voice, Jennifer crafts meaningful communications for use in a wide range of platforms, including speeches, client/patient stories, grants, solicitations, thank pieces, and social media posts.  

Jennifer is a graduate of the Indiana University of Pennsylvania with a B.S. in Journalism and a minor in Spanish. She is a member of the Association for Healthcare Philanthropy and the Association of Fundraising Professionals.


Dan Barney

Recognizing that the database is the lifeline of an organization, Dan is committed to helping non-profits maintain the integrity of their data and customize the system to better serve their needs.  He is an experienced relationship management system expert and a leader in the philanthropy information industry. He has significant expertise with many different database technologies, wealth- screening tools, and internet capabilities, particularly Blackbaud’s Raiser’s Edge® fundraising software. 

He founded Barney & Associates Consulting Services and has spent the last 10+ years as a consultant dedicated to providing nonprofit organizations of all sizes with the quality of information previously only available to the largest in the pool.  He has an alliance with Health Giving and serves as a senior consultant.  


Douglas H. Stein

Doug specializes in building a culture of philanthropy at mission-centric organizations, and works hands-on with leaders and staff to grow fundraising capacity and build a strong culture of charitable giving. He provides counsel to Health Giving as an adjunct consultant. He founded Veritas Philanthropy in 2016.


Doug was a senior development officer for The Ohio State University Foundation during its $1 billion capital campaign and served as assistant to the dean and chief fundraiser at the OSU College of Pharmacy and its $17 million campaign, then the Arthur G. James Cancer Hospital and Richard J. Solove Research Institute where he finished Phase II of a $56 million capital campaign. Doug went on to serve as senior development officer/chief fundraiser at his alma mater, Saint Charles Preparatory School, where he completed the school's $15 million campaign to build the tuition assistance program and transform the school’s physical facilities. In addition to working on two major capital campaigns at OSU, Doug led a successful capital campaign at Mount Carmel Health System for a new heart center at St. Ann’s Hospital and raised several million dollars for a new community health center at Mount Carmel West, a new mobile mammography unit, and a new mobile medical unit to provide primary care to Columbus's underserved populations.


In his 32 years of professional advancement work, Doug has developed expertise at conducting comprehensive fundraising audits, development staff assessments, feasibility studies for campaigns large and small, preparing institutional cases for support, donor relations best practices, planning and managing capital campaigns, growing and improving alumni organizations, and building estate-giving programs. 


Amanda Overton

Amanda has over eight years of fundraising and donor development experience. Prior to joining Health Giving as an adjunct consultant, she served as the Campaign and Stewardship Coordinator at Northeast Ohio Medical University during its $40 million Shine On campaign. Amanda also conducted a stewardship program assessment and created a comprehensive donor stewardship plan to more effectively engage donors and strengthens relationships year-round.

Prior to NEOMED, Amanda served as the Development Manager for Junior Achievement of North Central Ohio where she led annual fundraising campaigns covering 12-counties in Ohio, and successfully planned and executed numerous community fundraising events.

Amanda has experience in identifying and engaging new funding prospects, managing volunteer and board committees, writing grants and speeches, and composing donor communication including direct appeals and thank you pieces. Amanda has also constructed strategic plans and stewardship plans for various non-profit organizations.

Amanda has been recognized for her ability to develop relationships with donors, and has received numerous fundraising awards. In December 2017, she spoke at the CASE V District Conference on Stewardship and was recognized in the Successful Fundraising publication for her expertise on stewardship.

Ralph Metzger, CFRE


Ralph provides counsel to Health Giving as an adjunct consultant. He brings substantial executive experience as a healthcare fundraising leader. He recently retired as executive director of the Adena Health Foundation after serving 15 years in the leadership role. He led many successful capital project campaigns and major gift fundraising efforts for Adena including the successful capital campaign to build the PACCAR Medical Education Center at Adena Health.

Prior to Adena Health, Ralph served as director of sponsored programs at the University of Texas Medical Branch in Galveston. He also served as director of program development and administration for The Ohio State University Research Foundation. Ralph has been a prominent figure in the non-profit field, and is affiliated with numerous professional organizations including the Ohio Association for Healthcare Philanthropy, having served on its board.

Jack Licate, Ph.D.

Dr. Jack Licate brings significant executive experience as a healthcare advancement leader. He provides counsel to Health Giving as an adjunct consultant. Licate served the Cleveland Clinic Foundation as vice chairman and interim chairman of its Division of Institutional Relations and Development from 1994-2004.    

He has spearheaded public-private sector advocacy campaigns at the state and federal levels, bringing Cleveland over $1.6 billion in new environmental, science/technology, research and development, and infrastructure funds. Since his retirement from the Cleveland Clinic, Licate founded Jack A. Licate & Associates and has provided fundraising counsel to a number of national and international nonprofit organizations.  


Marlene Casini

Marlene is a highly-credentialed and experienced non-profit executive and the current president and CEO of the Delaware County Foundation. Casini joined the Delaware County Foundation after serving as senior director for institutional advancement at the Cleveland Clinic, and previously as vice president for gift planning at the Cleveland Foundation. 

Prior to moving to Ohio, Casini was the vice president of advancement and communications for the Denver Foundation and led the foundation's response in creating charitable funds following the Columbine High School shootings. Partnering with the community, more than a dozen funds were established. Casini also managed the national effort that raised the funds build a new library at Columbine High School. In addition, she was a founder of Social Venture Partners-Denver, a group of community professionals combining their expertise and financial contributions to help nonprofits in the venture philanthropy model.


Casini healthcare philanthropy experience stems from Denver's nationally-renowned Craig Hospital and Bonfils Blood Center, as well as Children’s Hospital in Columbus, Ohio.

She held national officer positions in Association for Healthcare Philanthropy and is a past president of the Ohio AHP.

Casini has a Master's degree from the University of Denver, a Bachelor's degree from The Ohio State University and is a Chartered Advisor in Philanthropy. She assists Health Giving as a senior advisor, adjunct consultant.

Duncan Tanner Jr.

Duncan Tanner Jr. has served non-profits for nearly 35 years as a consultant and development officer.  He provides counsel to Health Giving as an adjunct consultant.  He has extensive experience in fundraising, strategic planning, marketing, and organizing boards, staff and volunteers. Duncan received his B.A. in English and a Secondary Education certificate from The University of Akron.  After teaching and coaching for several years, he joined his father’s non-profit consulting firm, James/Duncan Associates, and eventually became Vice President. He left consulting to become the Chief Development Officer for the American Red Cross in Upstate New York, and returned to Northeast Ohio to serve as Chief Philanthropy Officer for Circle Health Service; formerly The Free Clinic. After helping Circle Health Services merge with The Centers for Families and Children to increase access to integrated health care for people in poverty, Duncan returned to consulting. Among his other clients, he is currently serving as a fundraising consultant for Nellie's Champions for Kids; a Columbus, Ohio nonprofit organization that helps make life a little easier for kids and teens with cancer. 

Health Organizations We've Worked With

  • Adena Health System
  • Aultman College
  • Aultman Hospital
  • Avita Hospital
  • Barrow Neurological Institute
  • Bellevue Hospital
  • Children's Hospital of The King's Daughters
  • Daughters of Israel
  • Dayton Children's Hospital
  • Dignity Health St. Joseph's Hospital
  • Exeter Health Resources
  • Highland District Hospital
  • Hospice of the Western Reserve

  • Joseph's Home
  • Joslin Diabetes Center
  • Judson Smart Living
  • Kean University
  • Knox Community Hospital
  • MedStar Health
  • Mercy Health
  • Mercy Canton Hospital
  • Mercy Health Foundation Lorain
  • Mercy Health St. Rita's Lima 
  • Mount Carmel Health Foundation
  • New Life Hospice Center
  • Northeast Ohio Medical Center

  • Phelps Regional Medical Center
  • Providence Hospital
  • Riley Children's Hospital
  • Sisters of Charity Health System
  • Southwest Community Health Foundation
  • St. Joseph Mercy Ann Arbor
  • St. Vincent Charity Medical Center
  • USC School of Medicine Greenville
  • VNA Health Group
  • Walk with a Doc
  • WVU School of Medicine


The Meaning of Our Logo

We wanted a logo that will be a representation of our mission and values.  

The block “H” is a very recognizable symbol, often seen in modest white on a blue road sign indicating the location of the nearest hospital. This familiar symbol is a promise that not far away is a group of people ready to heal anyone who walks through their doors when people need it most.  

Relatedly, the “H” of our logo symbolizes the word health in our company name and it embodies that long tradition of service to address the health needs of communities.  Look a litter closer and you’ll see there’s more to it. The simple shape indicates an outstretched arm of a human form reaching out to a fellow human. It visually conveys the aspirations of Health Giving - to reach out a hand to lift someone else up.  

We help organizations to reach out to individuals and their communities to build awareness of the importance of philanthropy that supports health and healthy communities. We are committed to making The Meaning of Our Logo.


Health Giving's mission is to create healthy philanthropic results, provide solutions, and deliver cost-effective and innovative professional services for our clients - nonprofit healthcare organizations that serve society and their individual communities. 


We are committed to our shared values:

  • Trust - to be honest, open, and accountable for our actions;
  • Responsiveness - to respond rapidly and effectively to a changing health care environment;
  • Competence - to have the wisdom, judgment, and confidence to select the right course of action;
  • Excellence - to set and achieve realistic goals and objectives in a timely and cost-effective manner; and,
  • Passion - to fuel our actions and overcome hurdles and crises.


 We promise to:

  • Provide solutions that drive significant financial and operational improvement;
  • Collaborate to maximize fundraising results;
  • Deliver high quality professional services;
  • Promote innovative programs and results oriented approaches;
  • Implement sophisticated and aggressive attainment strategies;
  • Be diligent in our approach; and,
  • Never settle for mediocrity.