Below are links to sites of related non-profit entities.
Fundraising for Hospitals: Value-Based Healthcare Philanthropy, by William J. Mountcastle, draws parallels between the fundamental changes in patient care and in healthcare fundraising. Just like “value-based care” focuses on value, not volume, Mountcastle sees “value-based healthcare philanthropy” as focusing on people, not money.
Mountcastle has developed a methodology to help hospital fundraising teams succeed with value-based healthcare philanthropy based on these five key drivers of value-based philanthropy:
Healthcare is changing faster than ever. And as a hospital fundraiser, you have to be even faster. By focusing on the value-based fundraising outlined in this book, you will position both yourself and your hospital for sustainable success.